The homogeneity of the industry is serious, and technology patent lawsuits continue

Every time I look back at Shanghai CMEF or Nanchang CACLP, I sigh for the phenomenon of industry homogeneity while lamenting that the industry is blooming. Company A, which has never stepped on the chemiluminescence track, was surprised to find at the exhibition in May of a certain year that Company B seemed to be making money by doing chemiluminescence! Okay, I will dig your R&D team with double pay and three pay to do chemiluminescence. Since then, no one has followed the chemiluminescence of company B, and company A has reinvested in the repeated R&D of luminescence and there is no market precipitation. The peers have not been able to form Loya Bessi’s unique and dominant benign competition tacit understanding in the running-in competition of falling in love and killing each other, woohoo! At the same time, there have been constant legal disputes involving patents among colleagues every year, see the article:

Ironically, it is said that one of the strongest departments of a company is legal, and it is also one of the departments with the highest profit margins.

Few product features, less investment in academic promotion

Not familiar with the domestic market, leave it alone. It is clear to international colleagues that sales travel and international exhibition investment still account for the bulk of international sales expenses, and most products still win by price, not technology and academic creation. Academic influence and investment by overseas experts are far from enough. And this, even when the marketing budget is raised at the end of each year, is the first plan to be executed because of the high cost and slow revenue generation.

The industry "becomes the first in the country, and strives to be the first in the country, but the short-sightedness is limited to the first in the country."

In the face of international competitors, it is normal to think that others have run 30 years earlier, and eating meat is normal. But the rest of the soup can only be drunk by yourself. I would rather lose money and starve to death of domestic counterparts. In the domestic and foreign markets, I will try my best to stifle other domestic producers and prevent them from entering the market. I often see that for a foreign bid, domestic companies have lower bids year by year, which also makes Western counterparts scorn and contempt.

Another example is a certain company. It is said that it recruited sales from other similar product companies in the same industry. During the training, employees were asked to go on stage to elaborate on the marketing strategy of the old company, and even asked the employees to slander the old company. Of course, this is just an unverified hearing, but it can be seen that it should be united. The ant army has not set off to the elephant colony. It has already figured in its heart how to kill the head of the ant next door, become the strongest ant leader by itself, defeat the elephant army, and become the greatest ant in history. As a small worker in the industry, we don't want the companies in the industry to work together and grow together, but they have the bottom line of the industry, each succeeds in martial arts, encourages healthy competition, and becomes an opponent that is truly respected by international IVD manufacturers.

As a medical laboratory student, I have spent 10 years in the industry, that is, 5 years of technical study and 5 years of sales career. The sales experience in the past five years has also made me more agree with Ren Zhengfei's words that only when people perceive their own insignificance can their behavior begin to be great:

I am not a major in International Trade and I have no professional language and sales skills, so I am small and I have to work hard to improve;

The company’s products do not have special technical features, test menus or lock-label parameters, or are certified by the WHO, and endorsed by local experts, so I am small, and I must be sincere to look for foreign agents, neither humble nor overbearing, to create maximum commercial value for the other party and 24 hours After-sales online;

Poor international public opinion, Chinese threat theory, IVD industry peers slander each other, homogenized products are in a price war, so I am insignificant. I must be as firm as a rock and be a good business card for the country and industry, and respond to queries with polite and standard foreign language wit. The roots are fried, the promise is made, and the hard-won international friendship and trust are exchanged with actions and character.

Ants and elephants are small and powerful, just like a country's comprehensive strength, industry development and enterprise scale, but there is no absolute strong and weak. After many years, ants may also occupy the elephant’s habitat and become a new tribe. Or, let go of the life-and-death contest, the ant army is strong, and the elephant's feet can't be weighed properly? There are even blue cat Tom & mouse Jerry. I respect my opponent, and I don’t want it to happen.